What is the photo-elicitation technique?
What is the photo-elicitation technique?
Photo elicitation is an interviewing technique in research or evaluation projects. It is a technique in which researchers/evaluators present photographs that they feel could represent the activities in which research subjects had been engaged during a project. Photographs are used as discussion starters.
In what discipline is photo-elicitation widely used?
Photo-elicitation interviews are popular in disciplines such as anthropology, and sociology, but are slowly emerging in areas such as psychology (Bates et al.
Who created photo-elicitation?
Photo-elicitation: what it is and how it works 1 The term photo-elicitation was first adopted by photographer and researcher John Collier (1957) wh (…) 2 As, for example, in the works of Connor et al. (1986) and Cowan (1999).
What is photo-elicitation in psychology?
Photo-elicitation refers to the use of a single or sets of photographs as stimulus during a research interview. It aims to trigger responses and memories and unveil participants’ attitudes, views, beliefs, and meanings or to investigate group dynamics (Harper, 2002; Hurworth, 2003; Prosser, 1998).
What is the meaning of visual sociology?
Visual sociology attempts to study visual images produced as part of culture. The use and understanding of visual images is governed by socially established symbolic codes. Visual images are constructed and may be deconstructed. They may be read as texts in a variety of ways.
Why is photo-elicitation important?
Objective. The main purpose of photo-elicitation interviewing is to record how subjects respond to the images, attributing their social and personal meanings and values. The meanings and emotions elicited may differ from or supplement those obtained through verbal inquiry.
What is the difference between photovoice and photo-elicitation?
The definition of photo-elicitation is the insertion of a photograph by the researcher into a research interview to evoke information, feelings, and memories due to the photograph’s particular form of representation; photo-voice is defined as a technique that enables people to record their own photographs.
What is visual sociology research?
Visual sociology refers both to the use of visual images as documentary sources in research and also to a discipline that studies the production, consumption and meaning of visual products of society.
What is visual culture in sociology?
Visual culture is a term that refers to the tangible, or visible, expressions by a people, a state or a civilization, and collectively describes the characteristics of that body as a whole. “Visual culture” describes the collective evidence that overlaps that boundary.
What is the difference between photovoice and photo elicitation?
What is research photography?
Explores the use of photographic imagery in design-led, user research and related activities. These narratives can be used to describe the current user experience, provide an evocative profile of research participants, create an immersive context for idea generation and illustrate new concepts and future experiences.
Which is an example of a photo elicitation?
Photo-elicitation is a method of interview in visual sociology and marketing research that uses visual images to elicit comments. The types of images used include photographs, video, paintings, cartoons, graffiti, and advertising, among others. Either the interviewer or the subject may provide the images.
Where does the elicitation of pictures take place?
It may be photo elicitation takes place informally in routine field work and that its impact is not formally realized. For example, in the course of research on a rural community in Italy, Paolo Chiozzi recalls talking to a subject whose house had been bombed during World War II.
How is the elicitation of a photograph related to memory?
Photo elicitation evokes information, feelings, and memories that are due to the photo- graph’s particular form of representation. INTRODUCTION On the connection of photographs to memory, John Berger wrote: The thrill found in a photograph comes from the onrush of memory.
How is photo elicitation unique to the interviewer?
Photo-Elicitation is unique to the interviewer as well as to the subject. When a photograph is taken, it has meaning to the interviewer, formed in part by the context of the image.