How To Choose A Font For Your Logo

How To Choose A Font For Your Logo

When designing a logo, people usually focus more on the imagery and color palette of the logo’s design and not on the text and font. The font is equally important and needs to be taken just as seriously as it conveys important information about your brand to customers.

A lot of thought needs to go into deciding the font used in your logo as people will then associate that font with your brand, so you need to choose wisely. Don’t just think about first impressions, you need to choose a font that fits well with the rest of your logo’s design and is appealing and easy to look at.

Using different fonts can help convey different personalities, and since your logo conveys your brand’s identity which includes the brand’s personality, choosing the right font is essential. The right choice will help reinforce your brand’s messaging and send a clear message to customers about what your brand is.

How To Choose A Font For Your Logo

Now that you know more about the importance of choosing the right font for your logo, let’s look at the different options you have available when it comes to font selection. There are 5 types of fonts that you can use in your logo and choosing the right one for your brand can be difficult but we’re here to make this as easy as we can.

Serif Fonts

Serif fonts are classic and traditional. If you want to create a sense of refinement, then this is the font that you want to choose for your logo.


This font is modern and hasn’t been around for as long as the serif fonts. If you are looking to create a simple, sleek, and clean logo design, then this is the font you want to choose.

Slab Serifs

If you want your logo to have a more vintage and rustic feeling, then choose this font. While it might not work for all logos, it can definitely help certain logo designs stand out.


This font is seen as more feminine and elegant. If that is what you want to convey through your logo, then choose this font.


If you want to create a sense of approachability and casualness, then this is a great font choice for your logo.

Choosing The Right Style And Weight For Your Font

Once you have chosen the right font type for your logo, you then need to start thinking about the style and weight of the font being used. The choices you make here will depend on what text is included in your logo. If you write your company’s name and the name is on the shorter side, then using a thick weight might be the better choice, but if the names are long, then you should choose a lighter weight. There are many other reasons to choose a thicker or lighter weight, you should go through these and decide what the best choice is for your brand.

Before making a decision, make sure that you review the font and ensure that it looks good when it is used to write whatever you need. Don’t rush into it and hastily make a decision that you could end up not liking. Look at your font choice in both upper and lower case and be certain before making your decision. If you need more assistance in deciding your font, then use the support that business logo design services offer.

Industry Standards

Some fonts don’t fit certain industries, for example, using a slab serif font for a technology company likely isn’t the best choice as you want to represent the brand as sleek and modern, not rustic. Look at the fonts your competition is using and compare them to your choice, what do you prefer? Does your font choice fit your industry? Does your choice represent your company and brand well? You need to make a choice that meets customer’s expectations, as you want to appeal to them. You are doing this for them.

You need to find the line between unique and memorable and meeting customer’s expectations. You don’t want to get lost in the crowd of similar font choices for logos, but your choice needs to be appropriate. Get the help of companies that create logos to help you make this process easier and smoother.

How Many Fonts Should You Use?

There is a limit to the number of fonts that should be used in a single logo. This number should not surpass three. The customer needs to easily and quickly be able to read the text and remember it. This is easier to do if the logo’s design is simple and having multiple fonts can start complicating the logo.

If you decide to use more than one font, then you need to think about how each font compliments the other. If the fonts do not fit together then do not use them. This will make the logo look unprofessional and unappealing. It will also make it difficult to read the text on the logo and decrease memorability for customers.


Initially, you may think that the choice of font doesn’t matter too much for logo design and that the imagery and color palette are more important, but that is very wrong. The choice of font is extremely important, and you should have learned that by reading this article.

There are many considerations that need to be made when designing a logo and selecting a font. You should know how to take these considerations more seriously and carry out thorough research before making any decisions related to the type of font used in your logo.

Using business logo design services is a good idea to help you make this process simpler and ensure that you are making the right choice for your logo.