How do I advertise on local TV?

Contact two or three local stations to start the process. Talk to broadcast stations affiliated with a network (ABC, NBC, CBS or Fox) or to independent local stations. Network affiliate advertising costs more, as even viewers who lack cable or satellite service can access these stations.

How much does it cost to advertise on a local TV station?

Average TV Ad Broadcasting Costs For local television stations, advertisers can expect to pay a minimum of $5 per 1,000 viewers for a 30-second commercial. Based on data provided by Adage, a 30-second spot broadcast nationally averaged around $115,000 in 2020.

How much does it cost to advertise on local TV UK?

Answer: There are two television advertising costs: buying adverts the spots between TV shows in the UK. Rates for the smaller digital channels start around £50 to £150 for daytime and £150 to £300 for peak time. TV adverts during Good Morning Britain or Lorraine can cost between £3,000 – £4,000.

How much does a 30-second YouTube ad cost?

As mentioned above, the average costs for a 30-second ad spot on local TV, however, can be just $5-$10 per 1,000 impressions (CPM). Advertising on popular streaming services average around $10 CPM (YouTube) to $30 CPM (Hulu).

What is broadcast advertising?

Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential part of broadcast advertising. The broadcast media like radio and television reaches a wider audience as opposed to the print media.

What’s the most expensive commercial?

Here Are the 10 Most Expensive Commercials Ever Made

• Bud Light – “Up for Whatever” (2014) – $12 million.
• Chrysler – “Imported From Detroit” (2011) – $12 Million.
• Aviva – “Names” (2008) – $13.4 million.
• Guinness – “Tipping Point” (2007) – $16 million.
• Chanel – “The Film” (2004) – $33 million.

How much does local television advertising cost?

Local & National TV Advertising Costs & How to Advertise 2019. A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’ products or services or to build brand awareness. Businesses pay $5 to $34 per 1,000 viewers for a local TV ad and an average of $115,000 for national 30-second ad airings.

How much does it cost to advertise on TV?

Television Advertising Costs – A Primer. It has been estimated that the average cost of producing a 30-second national TV commercial is nearly $350,000. But before you panic, understand that like any other form of advertising, a television commercial can be as simple or as complicated as you want to make it.

Should you advertise on local radio?

Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.

What is local television?

Local Television or Local TV may refer to: Local TV LLC , a 20-station television group in the United States later owned by Tribune Broadcasting Local Television Limited, formerly Made Television, a group of 8 local stations in the United Kingdom.