Why use a media release?

Why use a media release?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

How effective are media releases?

Developing and distributing a media release is one of the most effective ways of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or a comment on industry issues and trends.

Should you post press releases on LinkedIn?

If you issue news releases, you should use LinkedIn to increase the visibility of your company’s news, increasing the opportunity for internal and external audiences to see and act upon it.

How do you write a social media release?

How to Write a Social Media Press Release

  1. [ company/brand name] announces [product/service name]
  2. [ company/brand name] announces [financial news]
  3. [ company/brand name] plans [action]
  4. [ company/brand name] achieves [accomplishment]

What is a media release form?

A Media Release Form is a legally binding document in granting consent or authorization for a recipient party allowing it to make reproduction of certain media allowed by the Releasor. The Releasee may produce, modify videos, among others.

What exactly is a press release?

Wikipedia’s press release definition According to them, “a press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

What are the benefits of a press release?

What are the benefits of a press release?

  • A Press Release is an Excellent Public Relations & Marketing Tool.
  • Control Your Story.
  • Proactive Reputation Management.
  • Improve Your SEO.
  • Give Your Social Media a Boost.
  • Staying Power.
  • Displays Your Expertise.
  • Specialized Distribution.

What makes a good media release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What is a media release and why do pros use it?

Sending out a social media press release offers a major advantage to the majority of businesses because it gets your business instant visibility and publicity. If your press release makes it into Google News, you’ll be well on your way to high levels of publicity, traffic, and brand recognition.

Should you post press releases in social media?

“Companies should absolutely post their press releases to social media–but only if they have identified where their key audiences (customers, prospects, shareholders, investors, etc.) Don’t spam your followers or other people on social media by posting releases that may be irrelevant to them.

When should you use press release?

May 5, 2020

  1. Opening a new business.
  2. Relocating or opening a new office.
  3. Announcing company expansion.
  4. Launching a new product.
  5. Announcing a product update or new product feature.
  6. Rebranding or updating your company name.
  7. Announcing contest or competition.
  8. Announcing contest results.

Where to submit press release?

Finding Places to Submit a Press Release 1. Send your release to your local media outlets. Daily newspaper in your community: Contact the City Editor or the… 2. Target newspapers, online newspapers or other media outlets in geographic areas where you want to expand your… 3. Submit your press

Why are press releases important?

Press releases are an effective way to communicate information about upcoming events or important news. Press releases allow you or your organization to communicate directly with the community, show your perspective on events or recent developments, and gain publicity for your cause.

How do press releases work?

A press release works by paying a wire service like Marketwired or PRweb to put the release you’ve written out on “the wire,” which usually syndicates to pages on CNBC and other websites that are not actually on the websites’ navigation.

What is a web press release?

A press release is a type of Internet marketing and advertising instrument that enhances website visibility throughout the Internet as well as produces extra traffic for the business. A well created press release is meant to target a specific audience and lead them back to the business website.