What is demographic and psychographic segmentation?

What is demographic and psychographic segmentation?

Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors.

What are psychographic demographics?

Finding Demographic or Psychographic Information Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population. Psychographics refers to information about a particular population’s attitudes, aspirations, and other psychological criteria.

What are the demographics of Cincinnati?

Cincinnati Demographics

  • White: 50.75%
  • Black or African American: 42.25%
  • Two or more races: 3.73%
  • Asian: 2.18%
  • Other race: 0.92%
  • Native American: 0.11%
  • Native Hawaiian or Pacific Islander: 0.05%

Which are the psychographic segmentation?

There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.

What do you mean by psychographic segmentation?

Psychographic segmentation is how marketers learn to position their products so that compatible customers can “discover” them. It’s how brands find the right customer match based on customer attitudes and lifestyles.

What are some examples of demographics?

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.

How diverse is Cincinnati Ohio?

The 5 largest ethnic groups in Cincinnati, OH are White (Non-Hispanic) (49.8%), Black or African American (Non-Hispanic) (40.4%), Two+ (Non-Hispanic) (3.65%), Asian (Non-Hispanic) (2.31%), and White (Hispanic) (1.57%).

Is Cincinnati a diverse city?

Cincinnati is one of the least diverse cities in the nation in a number of categories, including economic diversity, lifestyle diversity and more. The Queen City was No. 269 for economic diversity and No. 276 for household diversity.