What does the ASICS logo represent?

The smooth lines of the logo symbolize motion and speed, reflecting the thoughtful concept of the brand and its values of health, success, and wellbeing. The bright blue color palette of the ASICS visual identity reflected the brand as a reliable and trustworthy one, pointing to freedom, lightness, and friendliness.

Is ASICS a German company?

The History of Asics Asics Ltd, originally began as the Onitsuka Co and was founded on 1st September 1949 by Kihachiro Onitsuka, he began to manufacture basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan.

Is ASICS a Japanese brand?

Asics (アシックス, Ashikkusu) is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as “Sound mind in a sound body”.

When did Onitsuka become ASICS?

1977
In 1977, Onitsuka Tiger merged with two other contemporaries to become ASICS – an acronym derivation from Juvenal that stands for Anima Sana in Corpore, “a healthy soul in a healthy body” – continuing the brand’s founding principles.

What is the difference between Onitsuka Tiger and ASICS?

The main difference between ASICS and Onitsuka Tiger is that under the ASICS brand, new technologies and features have been created and introduced to the market as of 1972. This is to fully support any athletes in their endeavor to perform to the highest of their ability in competition and training.

When did Onitsuka become Asics?

Is Onitsuka owned by ASICS?

Since 1977, Onitsuka Tiger has been sold as one of the sports shoe brands of ASICS….Onitsuka Tiger.

Is Onitsuka owned by Asics?