What does above the fold mean?

In the early days of publishing, ‘above the fold’ was a term used for content that appeared on the top half of the front page of a newspaper. Today, the fold no longer refers to an actual fold in a newspaper, but the bottom of a browser window or approximately 600 pixels from the top of the page.

What is above and below the fold?

A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page. ‘Above the fold’ was anything on the top half and ‘below the fold’ was anything underneath. In the 1990s as publishing moved onto the web, the term ‘below the fold’ remained.

What is the technique called above the fold?

Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads. The paper’s headline and lead stories are placed on the portion of the front page that remains visible to the reader when the paper is folded horizontally for display on a newsstand.

What is above the fold size?

approximately 600 pixels
Today, the “fold” in “above the fold” no longer refers to the actual fold in a newspaper. Instead, when you see publications talking about the “fold” in online media, they are now referring to the bottom of a browser window, which is usually approximately 600 pixels from the top of the page.

Where is above the fold?

Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible.

How important is above the fold?

Its main purpose is to remind you that the top of your page should set the stage for the rest of the content while also grabbing someone’s attention. Designing with all your most important links above the fold doesn’t ensure higher conversion rates.

What does above the fold mean in digital?

Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Above the fold is sometimes used in web development to refer the portions of a webpage that are visible without further scrolling or clicking.

Do people still say above the fold?

The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.

Is above the fold a myth?

Myth #1: People don’t scroll below the fold The term ‘above the fold’ actually predates the digital era and was first coined in relation to broadsheet newspapers. Newspapers are usually displayed on newsstands folded in half so that only the top half of the front page is visible to potential punters.

Is above the fold still important?

Do people still scroll?

Eye tracking studies by usability guru Jakob Nielson found people tend to focus above the fold, but people still do scroll, especially when the page follows certain conventions that facilitate it. On a mobile site, around half of all users start to scroll within 10 seconds, and 90% within 14 seconds.

Why is scrolling bad?

There’s a downside to the scroll, though. Segil says that social media tends to trigger your limbic system, which deals with emotional responses — good or bad. Social media may pack more of an emotional punch when you’re not seeing people IRL; stress is known to affect the limbic system in the long term.

What does above the fold and below the fold mean?

Above the fold refers to the part of the page visible immediately after the call to action. Below the fold is the area the user must scroll down to reach. These two areas play an important role in page design as well as how the page communicates.

Why do you put content above the fold?

Many designers and marketers believe or assume that content above the fold has a much greater visibility because most users generally do not scroll down to the bottom of a page. They therefore try to place the most important content and page elements as high up the page as possible.

Where are the above the fold ads located?

2 : located prominently near the top of the page in an electronic document (such as an e-mail or a Web page) Above-the-fold ad placements displayed within the first screen of a user’s browser window were found to be the most effective. — Gavin O’Malley, MediaPost, 25 July 2011

What does Bove the fold mean in web design?

In web design and online marketing, the term a bove the fold is used to describe the area of a website that a visitor can see at first sight without scrolling. Based on its graphic design, a website’s content can be divided into two categories: above the fold and below the fold.