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How did Apple come up with think different?

How did Apple come up with think different?

The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM’s slogan “Think.” It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.

What do you think of the Apple slogan think different?

They’re the ones who push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to believe they can change the world are the ones who actually do. FADE TO APPLE LOGO AND LINE “Think different.”

Who created think different?

Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple’s “Think Different” campaign, has decided to set the creation story record straight for the famed ads, coming out with his full account in Forbes.

What is the meaning of think different?

‘Think different’ may mean ‘Think about computers in a different way. We can change “Think different” to “Be different,” so “to think” passes the linking-verb test.

What was the point of the Think Different campaign?

That was the goal of Apple’s co-founder Steve Jobs, he claimed specifically that “you always had to be a little different to buy an Apple computer.” “I think you had to really think differently when you bought a Mac.

Is Think Different trademarked?

In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.

Who wrote the crazy ones quote?

Used in the Apple “Think Different” marketing campaign and sometimes attributed to Kerouac on the internet, perhaps because it evokes his famous quote from On the Road: “The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones …

Is Think Differently correct?

‘Think differently’ is perfect because the verb ‘think’ is followed by the adverb ‘differently’. It is based on the rule that to describe action verbs we should use adverbs.

What company has the slogan Open Happiness?

Animated ads have always been a staple of Coca-Cola advertising, and the “Coke Side of Life” (2006) and “Open Happiness” (2009) campaigns featured some of the best the company has ever produced, including “Grand Theft Auto,” “It’s Mine” and “Happiness Factory.”

Is Apple trademarked or copyrighted?

The Apple trademark is a good example: While an apple cannot be copyrighted, its artistic representation can be—its use as a symbol for an electronics and software company is protected as a trademark.

How Steve Jobs think differently?

The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things.